I build content engines that scale brands.

Content leader who turns strategy into scale.

I've spent the last decade building content systems that drive real business outcomes. From scaling a 95-year-old heritage brand through a major crisis to significantly growing a public company's digital presence, I combine creative vision with operational excellence.

Currently at MARA, I lead cross-functional teams across 6 states and 4 countries, partnering with executives to create thought leadership that moves markets. I'm deeply invested in AI-augmented workflows—building systems that let small teams punch above their weight, from automated content pipelines to shipping actual software products.